Conversation Agent - Valeria Maltoni - Design of Story the Sensual Way

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"This image is a perfect example of the use of sensuality to tell a story."

This is a great example of the sensual side of our brains at work to tell a great visual story in the form of a powerful image that stimulates the imagination.

I make the case here that although there is a still a place for this kind of visual communication, creativity has become more multi-dimensional in regards to the creation of experiences and facilitation of conversations.

When I was in college, I worked in a bicycle shop.

There was a Bianchi poster we kept in the back: an image of a pouty, achingly beautiful Italian woman stepping off her city bike with a loaf of bread and a bottle of wine. I realize it's the same picture, essentially, as the one you shared from Pirelli.

This sort of marketing calls the buyer straight into the story, which is immensely powerful.

The shop closed in the late Eighties, and I took the poster with me. It followed me around for a decade or so before finally disappearing. But I've always had a romantic attachment to Italian bicycles, and I bet a lot of it has to do with the mental picture of that woman cycling home on her celeste Bianchi with a quiet lunch for two.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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