A while back, Tully at LOGICal eMOTIONs and I were discussing the merits and mechanics of an about page in our blogs. That's how our conversations began on and offline and allowed both to get to know each other better. Now Tully asked me to share the five reasons why I blog.
I created Conversation Agent back in September of last year to continue connecting ideas and people and demonstrate that talk can change our lives. I also joined the FC Expert Blogs five weeks ago under innovation to tell stories that would highlight how customer relationships are conversations. So those are the main reasons why I blog, in addition to exercising the learning and writing muscles.
Most of the connecting I do happens behind the scenes, in my other spheres of influence. The majority of connecting I have done in the blogosphere is also done that way -- through comments in other blogs. So I thought it would be interesting to use my five reasons as a way to showcase my top choices of bloggers who have something unique to teach. Each uses a clear and compelling writing style. Each is deeply dedicated and attuned to the needs of their audiences.
I blog to create conversations that connect people to the following ideas:
- That owning your brand -- whether that be personal or business -- is important. Mike Wagner at Own Your Brand demonstrates the value of the conversation about brands to advance your business, grow your organization, and help improve your community. He is as passionate about his readers as they are about him.
- That having a clever strategy in executing new best practices can and does lend substance to marketing. Christina Kerley at CK's Blog delivers a fresh take on what's going on in the new world of business, where it is not enough to just be out there shouting about your product and service. CK suggests simple, yet effective reasons why making a good first impression and keeping it that way will keep people coming back for more.
- That using new media as a core tactic to strengthen your brand means you have one more tool to weave into your big picture to make the conversation interactive. Toby Bloomberg at The Diva Marketing Blog has been a living proof of that for several years. Her research-based approach allows her to keep an eye to the details of executing on a master plan and put the customer where she should be: at the center.
- That making an impact on communities and businesses starts with cultivating our own curiosity and skill. Mike Sansone at ConverStations brings it all together in a language that is concise and entertaining while it shares and teaches. A man after my own heart, Mike defines himself a conversation conductor -- and delivers on that promise and many more. I just recently switched my self-selected title at the online Fast Company business network community to curator on the strength of the impact he had on my thinking and work.
- That talking about business and bridging two and more cultures can be done from the heart, especially if that heart is Made in Italy. Gianandrea Facchini at bizandbuzz makes new friends every time he goes anywhere -- in the blogosphere and in the streets of Rome. He does that by being a good listener and an interested conversationalist. I must admit, there is definitely a deeper connection to the Italian job. The cultural issues are no trivial matter though; Gianandrea translates well the language of marketing into business.
So there you have it: own your brand, have a strategy as the spine for new practices, use new media to reinforce your global marketing work, make an impact on businesses and communities, and bridge the cultural gap.