There is tremendous value in having happy customers. It's easy to justify spending time with a customer, especially when we continue hearing how happy they are with our product and service. There is also merit in your sales rep. maintaining a high energy level. And nothing keeps them pumped up like the feedback and company of a satisfied customer.
But what happens when you discover that your field guys are spending all their time with the wrong customers? How can any of your customers be the wrong ones? This is the topic of today's post at FC Expert blogs. And what can you do once you discover that?