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» Conversations Build Reputations... and Brands from Conversation Agent
A couple of weeks ago I wrote about What Spam Delivers. After receiving a series of email error messages and annoying spam when welcoming someone who signed off as Nancy @ delivermagazine, I decided to share my experience. My hope was also to find out ... [Read More]

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Mario:

Funny how things happen in life. Today I decided to unsuscribe to two newsletters that stopped providing value -- it felt good to have the choice.

That's too bad to hear. And all you wanted to do was reply :(
What irks me about some email marketing, is the lack of an unsubscribe option. A competitive intel firm I once highly admired with a huge senior exec readership, lost my respect after two years because of multiple email mailings and no unsubscribe option.

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