« The Tree of Life | Main | Ask(?)Away on Storytelling in Marketing, now Portable »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507190c28834

Listed below are links to weblogs that reference Elevating the Conversation on Stories:

» How to Tell Stories, 2.0 from Useful Lunacy
Lots of synchronicity out there on the subject of Story: Valeria Maltoni's recent post on Elevating the Conversation on Stories is well worth your time. I've been wrestling with the notion of Story as a definition or motivation for all [Read More]

Comments

Valeria -

Thanks for aggregating these diverse views in this way. There's a lot ot digest.

As far as stories, legends, fabrications, and lies are concerned, I believe people accept the fact that all stories are told from a certain perspective and, to a greater or lesser degree, reflect the bias and interests of the narrator. Indeed, that stories give specific shape to a given perspective, making it tangible, is part of their value. At the same time, people are sensitive to the difference between bias, spin, and outright lying. While they can live with bias, especially when it's acknowledged, it's harder to live with lies.

It's also worth remembering that stories don't exist in isolation. They build off stories that precede them and provoke new stories in response. While you can try to control the narrative you are developing, you can't control the narratives that will in turn incorporate it. Lying isn't so much a problem in itself; t's a problem because of the new stories it engenders.

Joe has done wonders for this conversation. I know Gerry wanted to join in today as well.

Greg, I think we can all get behind the not telling a fabricated story. And yet I cannot help but think that legends are built on kernels of truth that snowball for the sake of inspiration.

Roger -- "you have to provide the vision of a reality that will exist so that people stop fighting against it." This is a very interesting thought, and probably quite difficult to do, if people are indeed bent on fighting reality.

Hi Greg,

Absolutely, 'useful lies' are dangerous. I expected some feedback due to the powerful negative connection we all share with the word 'lie'.

Think of these as metaphors or analogies: branded as a useful lie. This context gives that much more credence to what you're saying about stories: the more truthful, the more on point they are, the better. I am not advocating for useful lies. I am advocating for the value of stories, and the difficulty in crafting great ones. Events happen all the time. Stories do not. Sometimes a metaphor or analogy can assist, bringing more people into the story.

"Oh what tangled webs we weave, when first we practice to deceive" - right?

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.