Conversation Agent - Valeria Maltoni - 'Vive la Resistance' and What it Means to Marketers

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Valeria,

Great post and great blog.

I think you're exactly right. The consumers have had it up to here (see Drew gesturing by his ear)with being talked to. They want to have a conversation. And just like our parents taught us when we were little...you don't talk to strangers. (hey, that gives me my next post title!)

So the real question for all of us as marketers is how, in this new consumer driven world, do we go from strangers to trusted friends without annoying the heck out of our target audience?

By being real, relevant, and reliable. When we begin to think about the conversation from our customers' POV, we can actually get it.

And then they get us. And that's a beautiful thing.

Best,

Drew

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