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The ways that these data can be used is endless. I often filter such research through the eyes of an organization in order to synthesize the principles for coaching and consulting clients, or to use in leadership programs.

One of the important conclusions that can be drawn about influencing is the criticality of knowing the identity of your 15% Conversation Catalysts. That's a manageable figure that is helpful to the most harried executive, regardless of industry or profession.

Keep up the good posts!

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